Smart Touch Blender

Designed for everyday convenience

Savour  |  Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

Savour 500W Touchscreen Smoothie Blender
One of our areas of expertise is having a multi-brand strategy for high-selling products, and our Savour and Purée lines are a prime example of how dedicated we are to reaching various target demographics.
Renderings and Lifestyle Imagery
Savour 500W Touchscreen Smoothie Blender with mixed drinks made by blender
Over 90% of households have a blender, according to the Association of Home Appliance Manufacturers. It’s one of the reasons we have so many blender products under Savour’s predecessor, Purée. So the challenge wasn’t ‘who would need a blender’, but rather ‘who would want our blender in as many stores as possible’.


We knew from the insights of our sales team about the customer profile of who buys Purée, in Macy’s. They are middle-to-upper-middle class, they shop for brands based on the association with the store, and recently have become more deal-seeking in wanting more discounts without losing quality. We took what worked with Purée and created the same, modern blender under a more premium label, leaning on our brand directors and design team to appeal to both new and similar demographics with a sleeker look and name to match. Our tone in promotional copy was revised, the callouts tweaked, and with a fast turnaround, a new brand was made for potential clients and other retailers: Savour.

Savour 500W Touchscreen Smoothie Blender with description of functions

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Animation of Savour 500W Touchscreen Smoothie Blender showing smoothies made by blender

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Savour 500W Touchscreen Smoothie Blender blending food
With the sleek design of the buttons and its powerful motor, we fully expect this brand line to have the same positive response as Purée, with an added touch of luxury. Once the blender performs, the full rebrand will follow in its successful footsteps for an elvated kitchen appliance line.
Food made using Savour 500W Touchscreen Smoothie Blender

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New York, NY 10016

149 Madison Avenue, New York, NY 10016

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Bentonville, AR 72712

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