Smartbell Training System

Quick-select weight adjustable dumbbell

FitRx  |  Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

FitRx SmartBell Adjustable Dumbbells
Relieve. Recover. Relax.


As home workout routines became more common, fitness equipment evolved alongside them. When we examined how people trained at home and the challenges they faced, one thing stood out quickly. Dumbbells remained the most relied-upon strength tool, yet most people needed more than one pair to progress, creating clutter and taking up valuable space. That gap between necessity and practicality became the starting point for the FitRx Smartbell.

Strength That Adapts To You
Man using FitRx Smartbell adjustable dumbbells for a home workout
Our main challenge was this: create a product capable of fitting the range of a full dumbbell rack into a single, compact system, meeting a growing demand. We shaped the product around range, efficiency, and ease of use.


Engineered in three configurations ranging from 5 to 90 pounds, we positioned SmartBell as a one-stop solution for strength training in space-conscious homes. Fitness systems didn’t just have to be for gym card-holding consumers, but rather for everyone.

Man using FitRx SmartBell Adjustable Dumbbells

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360-degree product animation of the FitRx adjustable dumbbells

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Man using FitRx SmartBell Adjustable Dumbbells
Thanks to its ease of use and versatility, the SmartBell resonates with users at all fitness levels looking to add structure and intensity to their home workouts.

Strong visual storytelling in e-commerce and throughout social media helped establish the product as a serious training tool, and contributed to an average rating of 4.5 stars on Walmart, with more than 7,000 reviews. This FitRx product, and others we’ve also created, have became a steady part of our consumer’s daily routines.

Woman using FitRx SmartBell Adjustable Dumbbells at home

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149 Madison Avenue, New York, NY 10016

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Bentonville, AR 72712

2704 SE Otis Corley Dr. Suite 16 Bentonville, AR 72712

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