Heated Throw Blanket | Anywhere Comfort Throw

Anywhere Comfort Throw

Forget the cold and get cozy

Cozi | Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

Warm wherever you relax.

With a brand name like Cozi, a heated blanket product isn’t a surprising addition. As a soft goods item that needed to stay competitive in the market, we leaned heavily on optimizing comfort in its design. Customers don’t choose a heated blanket because it’s heated — they choose it because it feels safe, comfortable, and is a visual fit within the home.

Problem Solving and Product Evolution

We started by troubleshooting a few of the common shortcomings in the blanket market: even heat distribution instead of cold spots, an automatic shut-off for safety and use as a sleep aid. We spent time ~~resting~~ testing which blend of fabrics embodied that ‘cozy’ feeling.

To make the product even more versatile, we made sure to solve another customer issue that frequently pops up: washing the blanket for continued use. Making the product machine washable has expanded its lifecycle and allowed it to be a truly “smart” purchase that fits into a consumer’s life. Where a non-washable blanket can feel outdated or poorly designed, a washable product feels “normal,” not high-maintenance.

[Caption Style]

+295

dolor sits

+100%

dolor sits

50.5 dolor sits

+70%

dolor sits

To promote the product in an e-commerce setting, we used compelling lifestyle imagery that allows customers to see themselves using the product in their daily lives: at campsites, home, or on a long drive. We effectively highlighted the product’s versatility for both indoor and outdoor use, features that make it stand out in the market.

Now in retail spaces alongside the air mattresses and firepits, the heated blanket receives high reviews and remains an inspiration for heat-featuring soft goods. We’ve used lessons we learned from the success of the blanket to enhance additional products in both our Cozi and SLF brand families.