Party-Ready Slushie Maker

Café-style frozen treats right at home

Purée | Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

Over 90% of U.S. consumers like ice cream, which is—pun intended—sweet. Here’s how we sold something more than an ice cream machine, or rather, the Purée Slushie machine.

Larger-sized home appliances bring a set of different challenges in both production and marketing. The product usually requires assembly by the customer, meaning a more detailed user guide brainstormed between product development and the copy team, finding a middle ground between the implicit learning capabilities of human users and the technical accuracy of part descriptions.

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And when the sample came in, we tested the full extent of the capabilities we wanted to highlight and went to work after making slushies for the team. With several presets, we were able to showcase how this wasn’t just a soft serve maker, but a smoothie, frozen drink, spiked drink combination that was a welcome addition to any household with large parties, soirees, and sweet tooths. Our Brand Director bridged the product story with vivid imagery and a recipe one-pager to encourage brand loyalty and customer use. After the original look was finalized, 2D and 3D Design created a series of popular colors to appeal to various aesthetics once it hits the shelves.