The challenge was delivering that experience without the friction typically associated with large countertop appliances. (The experience consumers want and the reality of a large countertop appliances are usually in conflict.) We analyzed user behavior, and opted for a slushie machine that prioritized simplified assembly and intuitive use. The average slushie lover wants an easy-to-use tool that’s ready to go whenever they are.

To enhance the product, we tested features, and designed for a full range of capabilities that include multiple presets, and the ability to create enjoyable frozen treats far beyond ice cream. While the slushie maker can make ice cream, it can also make smoothies, frozen drinks, and spiked beverages with ease. Larger-sized home appliances bring a set of different challenges in both production and marketing. The product usually requires assembly by the customer, meaning a more detailed user guide brainstormed between product development and the copy team, finding a middle ground between the implicit learning capabilities of human users and the technical accuracy of part descriptions.