Everyday Towel Warmer

Indulge in the luxury of warm towels

SLF  |  Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

SLF towel warmer in bathroom being used to warm towels
You’d think with a booming market and multiple competitors, we’d throw in the towel on creating a product in the field. But our internal team saw the potential for one of our best-selling units in the bathroom accessory sector and accepted the challenge.
Renderings and Lifestyle Imagery
A woman in a bathroom smiling while using a warm towel from the SLF warmer.
Our product development team partnered with factories to ensure quality while maintaining competitive pricing, and pushed for the versatility of the product to be recognized as a bathroom must-have in terms of capacity, convenience, and aesthetic appeal. Copy translated the technical jargon into clear, benefit-driven language to appeal to multiple consumer demographics seeking a personal, at-home spa-like experience.


Taking inspiration from the messaging, our internal design team further elevated the product with aspirational lifestyle imagery and high-impact 3D renderings to capture how the product adds that extra level of self—or better yet—SLFcare to customers in their day-to-day.

Studio shot of the white SLF Everyday Towel Warmer on a clean white background.

[Caption Style]

Multi-angle view of the SLF Towel Warmer highlighting its sleek, polished design.

+295

dolor sits

+100%

dolor sits

50.5

dolor sits

+70%

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SLF Everyday Towel Warmer being used to pre-warm a pair of pajama pants.
The finalized designs, which were utilized in video ads and e-commerce listings, resulted in over 80% of clicks from our products due to their polished appearance and effective storytelling. Following mass production, we received 1,000 positive reviews on Walmart and Macy’s and have developed product variations in size and color, as well as launched other products in the brand that meet the elevated standard we set.


Since its launch in 2023, we have consistently sold out of our clients’ units due to high customer demand, resulting in ongoing reorders.

Close-up of fluffy towels being placed into the large-capacity SLF towel warmer.

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New York, NY 10016

149 Madison Avenue, New York, NY 10016

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2704 SE Otis Corley Dr. Suite 16
Bentonville, AR 72712

2704 SE Otis Corley Dr. Suite 16 Bentonville, AR 72712

inquiries@studioznyc.com

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