Everyday Towel Warmer

Indulge in the luxury of warm towels

SLF | Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

You’d think with a booming market and multiple competitors, we’d throw in the towel on creating a product in the field. But our internal team saw the potential for one of our best-selling units in the bathroom accessory sector and accepted the challenge.

Renderings and Lifestyle Imagery

Our product development team partnered with factories to ensure quality while maintaining competitive pricing, and pushed for the versatility of the product to be recognized as a bathroom must-have in terms of capacity, convenience, and aesthetic appeal. Copy translated the technical jargon into clear, benefit-driven language to appeal to multiple consumer demographics seeking a personal, at-home spa-like experience.

Taking inspiration from the messaging, our internal design team further elevated the product with aspirational lifestyle imagery and high-impact 3D renderings to capture how the product adds that extra level of self—or better yet—SLFcare to customers in their day-to-day.

[Caption Style]

+295

dolor sits

+100%

dolor sits

50.5 dolor sits

+70%

dolor sits

The finalized designs, which were utilized in video ads and e-commerce listings, resulted in over 80% of clicks from our products due to their polished appearance and effective storytelling. Following mass production, we received 1,000 positive reviews on Walmart and Macy’s and have developed product variations in size and color, as well as launched other products in the brand that meet the elevated standard we set.

Since its launch in 2023, we have consistently sold out of our clients’ units due to high customer demand, resulting in ongoing reorders.