Purée Smart-Warming Ceramic Mug | Adjustable Temp & Cordless

Smart-Warming Ceramic Mug

Enjoy hot beverages all day long

Purée | Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

Perfect Temperature, On Your Terms

Consumers have always wanted hot drinks to stay hot, but the market has historically lacked products that bridge the gap between practicality and elevated design. In short, a mug was either attractive and not practical, or practical yet unattractive.

We focused on what we could do to meet both sides, not one or the other.

Luxury for Your Daily Ritual

We started with forward-looking color insights that aligned with the elevated Purée brand, and then went to work on adding functional upgrades customers wanted. A long-lasting, rechargeable coaster to eliminate wire clutter. A snug lid to mitigate spills when sipping. Adjustable settings for a custom temperature.

The resulting combination has set this warming mug apart from its competitors in the market, and allowed the product to sell itself with ease. The warming mug has moved from an ideal consumer want to a no-brainer purchase.

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+295

dolor sits

+100%

dolor sits

50.5 dolor sits

+70%

dolor sits

To promote the warming mug, we paired high-quality lifestyle imagery with a solid brand message that spoke directly to consumers. The result? Over 1,000 customers at Macy’s enjoyed a perfectly hot cup of their favorite beverage, resulting in overwhelmingly sales and positive reviews.

With strong consumer affinity and sell-out color launches, this mug continues to exemplify our philosophy of design-led differentiation.