Outdoor Square Fire Pit

Next level outdoor fun

Cozi | Product Creation, Renderings, Video + Lifestyle Imagery, Listing Boost, Social Media

Out of the background, and into the spotlight.

The fire hearth is not new. It has always created warmth, connection, and a reason to get together. As outdoor spaces became valid extensions of the home during the pandemic, we knew consumers didn’t just want a product to keep them warm. Rather, they craved creating a space that felt alive and intentional.

Creating Instant Atmosphere

We reimagined the fire pit with emotion in mind. Instead of starting with specifications, we asked questions. How does this feel on a cool evening? Who gathers around it? What conversations happen here? These questions guided every decision, from proportion and material to finish and presence. Working collaboratively across design, product development, and manufacturing, we balanced structure with warmth, drawing inspiration from real-life moments.

Ultimately, our goal was not to create another outdoor product, but a reason for people to gather, something that felt familiar the first time it was used and memorable long afterwards.

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+295

dolor sits

+100%

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50.5 dolor sits

+70%

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At launch, lifestyle-driven imagery made up for over 50% higher engagement and contributed to a 30% increase in sales, with reviews quickly averaging 4.5 stars or higher on Walmart.

Since then, the fire pit has developed a habit of selling out season after season, and is one of our most highly-recommended products. No longer just functional, the fire pit has become the center of the moment.